The horticultural sector in Ethiopia is experiencing remarkable growth. To achieve even impressive results, various digital initiatives are being implemented.

On Tuesday, May 21, the Ethiopian Horticulture Producer Exporters Association (EHPEA) and Trade Mark Africa, an African trade assistance organization, signed a partnership agreement in Addis Ababa. This initiative aims to develop comprehensive online learning and knowledge management systems in Ethiopia's horticulture sector.

Tewodros Zewdie (photo, center), Executive Director of EHPEA, highlighted the importance of this partnership, emphasizing that the project will help maintain competitiveness in the country's dynamic horticulture sector. "Through this project, we are investing not just in technology but in the future of Ethiopia’s horticulture sector. Our partnership with TradeMark Africa will enable us to equip our members with the necessary resources to thrive in an increasingly digital marketplace," he stated.

The partnership will benefit from a €139,000 grant from the European Union, provided through the French Development Agency (AFD). This financial support will facilitate the implementation of the learning platform, offering access to valuable resources, training materials, and interactive modules to enhance skills and knowledge sharing in horticultural production and export practices.

This collaboration is part of a broader program focusing on the Ethiopia-Djibouti corridor. It comes at a time when the Ethiopian horticulture sector has seen significant growth in recent years, becoming a fundamental pillar of the national economy. According to official data, the sector contributes 86% to the agricultural GDP.