The entry of major e-commerce players into African markets will ignite competition, innovation, and investment in the digital economy, leading to improved online access, job creation, and greater prospects for local businesses. This will play a significant role in fostering digital growth and economic development across the continent.

E-commerce giant, Amazon.com Inc., has launched Amazon.co.za in South Africa, today May 7.

“We are excited to launch Amazon.co.za, along with thousands of independent sellers in South Africa. We provide customers with great value, broad selection including international and local products and a convenient delivery experience," said Managing Director of Amazon Sub-Saharan Africa, Robert Koen, in an Amazon statement.

Following last October’s announcement to expand into the region, the platform offers a wide product range from local and international brands. Customers can access Amazon.co.za via the Amazon Shopping App or browsers, with fast delivery options and 3,000 pickup points.

The launch enables local businesses to reach a wider customer base, featuring South African brands alongside international ones.

Amazon reveals that more than 60% of sales in Amazon’s stores globally are from independent sellers—most of which are small and medium-sized businesses. This underscores the potential for leveraging digital platforms to drive economic growth in Africa and create jobs, as it highlights the significant contribution of independent sellers, primarily small and medium-sized businesses, to overall sales.

By providing opportunities for businesses to thrive on digital platforms, there is the potential to stimulate economic activity, foster entrepreneurship, and generate employment opportunities across the continent.

Hikmatu Bilali