With the release of the second version of its mobile app in June 2024, the fintech company Zepargn is making significant strides in its growth process. The company aims to launch new features and offer additional products to its users.

Zepargn is a fintech solution developed by a young startup from Benin, allowing users to save money by setting financial goals. Founded in 2023 by Alao Lawal, this Cotonou-based startup aims to democratize access to financial services, enabling individuals to manage and optimize their savings easily and securely, regardless of their banking status.

"Zepargn is a financial companion designed to help you achieve your dreams. It allows you to set personalized savings goals, whether for a major purchase, a dream vacation, or an emergency fund. Zepargn automates the savings process, sends reminders, and tracks your progress, making it easier to realize your financial aspirations," explains the startup.

The mobile app is available on iOS and Android and has already been downloaded over a hundred times. To access the company's various services, users must download the app and create an account in just a few clicks. They then configure a savings goal and define the parameters. After this setup, users can start making regular or one-time deposits from their bank cards or mobile money accounts.

From the dashboard, users can track their savings progress with various tools provided by the startup. This allows them to know their status at any point in their savings journey. Alao Lawal told We Are Tech Africa that Zepargn has over 1,500 active users and more than 15 million CFA Francs (24,370 USD) saved on the platform since its launch.

"However, to continue increasing adoption, we plan targeted awareness campaigns to educate the unbanked about the benefits of our solution, continuous improvement of the user experience based on feedback, and the launch of new attractive features and products such as interest-bearing and group savings and credit," he added.

The Beninese fintech is present in ten countries but aims to strengthen its presence in the West African sub-region. It plans to introduce a financial education feature with targeted content in a gamified format, expand its service offerings to other population segments, including small businesses, and establish strategic partnerships with financial and insurance institutions to offer diverse and tailored products to meet the population's needs.

Adoni Conrad Quenum