Recently, the e-commerce boom gave a new impetus to a concept that started in the 1970s: dropshipping. Although the popularity of that concept is growing among Africans, there is almost no local platform facilitating the process. Tendo is changing that. 

Tendo is a digital platform developed by a Ghanaian eponymous startup, connecting local suppliers with dropshippers. Before Tendo, “people who want to sell online [had] to save money, visit hundreds of suppliers to find a trusted one, and risk losing their capital by stocking up inventory. [They also had] to incur costs for logistics and warehousing,” explained co-founder Felix Manford. With the creation of the startup Tendo (in 2020), all that changed, he added.  

The solution addresses additional challenges, allowing any individual who so wishes to become a retailer. "Tendo enables anyone to start their online business without investing any capital," the platform indicates. All the retailers have to do is share the goods listed by suppliers with potential customers. When a buyer places an order with the retailer, the latter simply sends the order and buyer’s details and lets the supplier deliver the order. Once the order is delivered, the retailer will receive the profit he/she generated.  

Tendo also has a mobile app (accessible for Android and iOS devices) that allows users to perform all the tasks they can carry out on the web platform. It also allows suppliers to register on Tendo and leverage the retailer network to quickly sell their goods. 

From 2020 to date, the Ghanaian startup behind the platform has raised over US$220,000. This year, it expanded into the Nigerian market and got selected to participate in Y Combinator’s winter cohort.  

Adoni Conrad Quenum