In Soussou, a widely spoken Guinean language, Arabinènè  "New unpacking." The eponymous startup aims to revolutionize the Guinean e-commerce sector. 

Arabinènè is an e-commerce platform developed by a Guinean startup. Organized as a marketplace, it allows users to purchase various items online from their computers or smartphones. Based in Conakry, the startup was founded in 2019 by Thierno Mamoudou Sow. Its goal is to encourage Guineans to buy and sell their products online and to promote local products to an international audience. 

"Arabinènè aims to revolutionize the Guinean commercial sector and create hundreds of direct jobs and thousands indirectly across the national territory in various activities, from the marketplace to dropshipping and product delivery," the startup states.

Currently, Arabinènè offers a mobile app available exclusively on Android. Downloaded over a thousand times according to PlayStore data, the app allows users to create accounts and access the various online stores within the marketplace. Electronics, beauty products, home and office equipment – a diverse range of products awaits, categorized into dedicated tabs for easy navigation.

The platform curates its homepage to showcase relevant products. "Top Sales of the Day" highlights the most popular daily purchases, while other sections like "Latest Trends" and "Customer Favorites" guide user discovery. Arabinènè even provides a built-in delivery service within Conakry and surrounding regions, with delivery times varying from 2 to 72 hours based on distance.

However, Arabinènè is not yet available throughout the entire territory of Guinea. Expanding its reach nationwide is the next step to support its growth.

Adoni Conrad Quenum