• La Poste Burkina Faso launched Fasoranana in 2019 as part of its digital transformation strategy.
• The platform integrates e-commerce, payment, and nationwide delivery through the postal network.
• Fasoranana supports local merchants while expanding access to online retail in Burkina Faso.

La Poste Burkina Faso developed Fasoranana as an online commerce platform. The postal operator designed the solution to allow users to buy and sell goods easily. The platform, launched in 2019, forms part of the operator’s broader strategy to embed digital services into its core postal activities.

Fasoranana operates through a mobile application available on Android. The application has already recorded more than one hundred downloads, according to the Play Store.

On the platform, customers browse hundreds of products through smartphones or web browsers. Users select items, manage orders, and complete secure payments via mobile money, bank cards, or cash on delivery. Meanwhile, La Poste Burkina Faso ensures delivery through its national postal network, which leverages its logistics and distribution expertise.

Fasoranana aims to recreate the physical market experience in a digital environment. The platform reduces travel constraints and improves purchasing convenience for Burkinabe consumers. At the same time, the initiative allows local merchants to expand online operations, reach new customers, and increase visibility without facing traditional barriers linked to physical retail.

By broadening access to e-commerce, Fasoranana contributes to the modernization of Burkina Faso’s retail sector. In addition, the platform capitalizes on existing postal infrastructure to deliver an integrated solution covering sales, payments, and last-mile delivery.

This article was initially published in French by Adoni Conrad Quenum

Adapted in English by Ange Jason Quenum