Senegal: Kwely dreams of becoming the African Alibaba

By : Adoni Conrad Quenum

Date : mardi, 30 août 2022 11:51

E-commerce has gained momentum in Africa since the Covid-19 period. Numerous platforms have emerged to help the population buy what they need online and allow sellers to sell more. With Kwely, the focus is now on selling more local products abroad.  

Kwely is a B2B platform developed by an eponymous startup based in Senegal and the USA. The startup behind the platform was founded in 2019, by Birame N. Sock (photo). It aims to become the Alibaba of products made in Africa.  For that purpose, it raised US$1.7 million to carry out its targeted projects. 

According to Birame N. Sock, Kwely is a bridge between African producers, global consumers, and international buyers. “The goal is to be Africa's leading B2B e-commerce platform, redefining how African products are perceived and how African buyers and sellers transact with each other and the rest of the world,” she explains. 

The best way to become one of Kwely’s suppliers is to enter its incubator program Tekki, which is currently in its second cohort. The program teaches producers how to improve packaging to meet international standards and gives tips to develop a scalable and adequate international business or marketing strategy as well as create effective product storytelling to enter the targeted markets. 

Tekki helps producers create an export-ready brand while the Kwely platform offers marketing and distribution services. The products available on the platform include cosmetics, food, and home accessories.

Adoni Conrad Quenum


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