Tappi Empowers African SMBs with a Digital Toolkit for Success

By : Adoni Conrad Quenum

Date : vendredi, 08 décembre 2023 12:09

Tappi, a digital solution developed by a Kenyan eponymous startup, offers a comprehensive suite of marketing tools tailored for small and medium-sized business owners, facilitating the efficient management and promotion of their online stores. Founded in 2022 by Kenfield Griffith and Louis Majanja, the Nairobi-based startup recently announced, on December 6th,  the successful completion of a $1.5 million funding round to enhance its brand, attract top talent, and expand its footprint in Kenya and Nigeria.

“We are grateful to be supported by great investors who share our vision and the mission to address the untapped potential within Africa’s informal SME markets, particularly in overlooked service industries such as food services, fashion, agriculture, and health and beauty. We are eager to empower SMEs across Africa by providing them with a trusted identity online to find customers,”  said Kenfield Griffith, CEO and co-founder of Tappi, celebrating the funding round. 

Accessible exclusively on Android devices, the Tappi app offers a seamless user experience for creating a business profile and entering company information. The app's built-in AI functionality even helps users craft tailored business descriptions, overcoming the challenge that many businesses face in writing effective ad copy.

 “We have found that most of these businesses do not have the resources to craft their ad copies well, hence low-performing ads. [...] So the tool permits them to input details about their business and get ad copy,” explains Griffith.

With this data, Tappi automates the creation of a dedicated web platform for each company, ensuring their online presence and discoverability through search engines like Google, which boasts a dominant market share within the region.  From their Tappi account, users can effortlessly create and manage advertising campaigns across various social media platforms; publish targeted ads to reach their ideal customers online, and gather valuable customer feedback and reviews to build a strong online reputation.

Since its launch, the Tappi mobile app has garnered over 1,000 downloads.

Adoni Conrad Quenum


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