Algerian geek Noureddine Tayebi wants to conquer the African market from Silicon Valley

By : Aïsha Moyouzame

Date : mardi, 12 avril 2022 03:29

Algerian entrepreneur Noureddine Tayebi, heads, from Silicon Valley, Yassir, a carpooling and home-delivery app. The platform, which works in Africa, Europe, and America, aims to diversify its offer and expand to french-speaking markets in sub-Saharan Africa.

After studying engineering in Algeria, Noureddine Tayebi (photo) flew to the U.S. in 1998 to pursue a master's degree in electrical engineering at the University of Urbana-Champaign, Illinois. After graduating, he went on to earn a Ph.D. in electrical engineering from Stanford University. In the late 2000s, he moved to Silicon Valley where he started working for Intel. There, he spent over eight years acquiring product management and marketing skills. He also gained real start-up experience at the US microprocessor and semiconductor manufacturer.

However, his entrepreneurial journey started in 2011, after securing 23 patents. In 2014, he founded his first company called InSense, specializing in nano-motion sensors, launched with two grants totaling $1.6 million. He later sold the business to a Silicon Valley company. In 2017, he co-founded Yassir. Originally deployed as a cab app, the platform has since diversified into fast food and grocery deliveries with Yassir Express, and most recently, with Yassir Market into grocery delivery.

The startup claims three million active users across Algeria, Canada, France, Morocco, and Tunisia. Over the past five years, its turnover has been growing steadily (up to 40% per month).  The app has helped, indirectly, create more than 40,000 jobs for drivers and delivery workers. In November 2021, Yassir closed a $30 million fundraising round with U.S. investors for its development. So far, the entrepreneur has successfully raised $67.6 million from 30 investors.

In the short run, Noureddine Tayebi's ambition is to develop Yassir in sub-Saharan Africa, especially in French-speaking countries like Senegal, Ivory Coast, Togo, Benin, Mali, and Cameroon. The Algerian affirms that the application is already working in Senegal, and other major markets on the continent such as South Africa, Nigeria, and Egypt.

"The goal is to create the largest technology company, not only in Africa but in the world. To achieve this, we need to be present in many markets," he says.

Aïsha Moyouzame


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