Angola: Filipa Oliveira Empowers Companies with Accurate Local Market Data

By : Melchior Koba

Date : mercredi, 06 décembre 2023 13:56

Before entering a new market, companies and brands typically undergo a crucial phase of market research. In Angola, Filipa Oliveira offers her expertise in market research and economic intelligence to assist these companies.

Filipa Oliveira (photo) is an Angolan entrepreneur holding a degree in Economics from the University of Coimbra (1992) and a Master's in Strategic Marketing Management from the University of Sao Paulo (2015). She is also one of the co-founders and the CEO of Market Intelligence Research Angola (MIRA).

Established in 2016, MIRA comprises a dedicated team of experts proficient in market research, data analysis, and business intelligence. Leveraging their extensive experience in the Angolan market, the company excels in collecting, processing, and developing reliable information systems. This valuable resource is then made accessible to both private and state institutions, aligning with MIRA's mission to transform information into actionable ideas that empower clients to gain a competitive edge in their respective markets.

Beyond her role at MIRA, Filipa Oliveira is actively engaged in fostering entrepreneurship in Africa. Since 2019, she has served as a mentor at Founder Institute in Luanda, a business accelerator facilitating the transformation of entrepreneurial ideas into fundable startups and, subsequently, into global businesses.

Since 2010, she has been a board member of the Pan African Media Research Organisation (PAMRO), a collaborative platform that contributes to the creation of a comprehensive continental media research database.

Her professional journey includes a stint at Marktest Angola (2007-2016), a subsidiary of the Portuguese Marktest Group specializing in market research and software development. It was her experience with this company that inspired the creation of MIRA.

Melchior Koba


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