Having observed the profound effect a small gesture can have on individuals living in rural Africa, the young Guinean residing in London decided to set up a platform, empowering diaspora members like himself to send airtime directly to their loved ones

Ibrahima Soumano (photo), a Guinean entrepreneur based in London and a graduate of Oxford Brookes University with a bachelor's degree in business administration, management, and operations (2005), serves as the co-founder and CEO of Senditoo. Originally known as Ozaremit, his platform was developed through collaborative efforts with his friend Takwana Tyranini. It primarily enables members of the diaspora to send airtime to their loved ones in their home countries. 

The entrepreneur came up with the Ozaremit idea during a visit to his home country, Guinea, where he witnessed the profound impact even a simple gift like airtime could have on the local population. 

Senditoo's services are characterized by their simplicity, speed, and accessibility through both a website and a mobile application. Users can effortlessly input the recipient's phone number, select the desired top-up amount, and make secure online payments. The chosen top-up amount is promptly delivered to the recipient's phone, confirmed via SMS.

Operating in over 140 countries globally, including 39 in Africa, Senditoo has expanded its services since 2020 to allow the diaspora to directly deposit money into mobile money accounts in Ghana, Guinea, Uganda, Cameroon, Côte d'Ivoire, Mozambique, Zambia, DR Congo, Zimbabwe, and Senegal. Additionally, the platform facilitates the payment of electricity bills for relatives residing in Zimbabwe.

In 2012, Ibrahima Soumano also founded Tafory, an Internet real estate search platform in Guinea. He served as the company's manager until 2016, the year Senditoo was founded.  

Melchior Koba