A Moroccan entrepreneur specializing in technology, he brings a unique perspective on the movement of people through his company Seiki. By providing accurate data and in-depth analysis, he offers valuable insights for decision-making across various sectors.

Jaafar Elalamy (photo) is a Moroccan serial entrepreneur who specializes in technology. He is the co-founder and CEO of Seiki, a company that specializes in mobility intelligence. Seiki was founded in France in 2022 and is a subsidiary of LaTour Media Group (LMG), a communications company with operations in France, Belgium, Italy, and the UK.

Through Seiki, a mobility intelligence company based in France, Elalamy addresses the challenge of accurately predicting movement: "Knowing who moves, where, when, and why is crucial for many industries, but remains difficult to assess," he noted in 2023.

The platform analyzes mobility data to inform strategic decisions for retailers, transport agencies, businesses, and others. Its services range from optimizing network expansion to designing smart cities by forecasting population movement. It also reports congestion rates and establishes mobility profiles.

Before his venture with Seiki, Elalamy joined the LTMG Group in 2019 as a member of the Executive Committee. He held multiple roles within the group, including CTO, CMO, and CIO of Adriver, the group’s media agency.

Prior to joining the group, he co-founded three companies: PeersUp, a technology solution that helps human resources managers simplify access to information for their teams; Street4Fit, a company that organizes sports sessions for major groups and start-ups; and Bonapart, a company that connects homeowners with tenants.

His academic credentials include a master’s degree in computer science and data science from Compiègne University of Technology (2016) and a master’s degree in entrepreneurial studies from HEC Paris (2017). His professional career kicked off in 2012 at Hermès as an engineering intern. He later joined Référence One, a marketing and communications consultancy, as an assistant to the director in Morocco in 2014. His experience also includes a stint as a trainee software engineer at Siemens (2015) and a role as an innovation manager and data science trainee at Amadeus IT Group.

In 2020, Forbes France named Elalamy one of the 30 personalities under 30 who made an impact in entrepreneurship/innovation. In 2023, he was named by the magazine Ceux qui font l'Afrique as one of the under-30 individuals leaving an international impact in Africa.

Melchior Koba