A young startup in Benin is making it easier for small farmers to sell their goods and reduce post-harvest losses. Africereal, a tech company based in Abomey-Calavi, built the Ikena platform to help cooperatives and producers reach more buyers.

Ikena allows farmers, cooperatives, and agribusinesses to create digital storefronts where they can display and sell their produce. The platform promotes transparency by giving buyers clear information on product origin, availability, and price.

Founded in 2017 in Abomey-Calavi, Benin, as AfriRice by Steve Hoda and Maya Dohou, the startup received the official “startup” label from the Beninese Ministry of Digital Economy and Digitalization on July 3, valid for three years. 

Users can browse listings of fruits, tubers, grains, and processed agro-industrial products. The platform currently works only through a web browser—no mobile app is available yet.

“To sell your products, simply create an account, complete your seller profile, and post your listings with details such as name, quantity, price, description, and photos. Once approved, your listing will be visible to potential buyers,” the company states.

Buyers can message sellers directly to resolve issues. If problems persist, they can report disputes through their account. Ikena’s support team reviews each case and takes action when needed.

Delivery times depend on the seller and the shipping method, usually ranging from 3 to 7 business days. Once shipped, the buyer receives a tracking number to monitor the order.

Ikena focuses on making digital commerce accessible to farmers who are often left out of traditional online markets. Its design prioritizes ease of use and seller assistance.

This article was initially published in French by Adoni Conrad Quenum

Edited in English by Ange Jason Quenum