In South Africa, this solution relies on digital simplicity to streamline interactions between home service providers and clients.

GoodApp, a digital platform developed by a South African startup, is streamlining the process of booking home services while providing a professional platform for service providers. The Johannesburg-based startup, founded in 2023 and led by Prakhar Srivastava, allows users to book a wide range of services, including cleaning, plumbing, gardening, and electrical work, with just a few clicks.

"In South Africa, millions of talented service providers — electricians, plumbers, cleaners — lack access to consistent demand, digital payments, and formal job platforms. Meanwhile, homeowners and tenants face high friction when trying to find reliable, verified professionals they can trust," Srivastava explains on the reasons behind the app.

GoodApp aims to formalize the service market by centralizing offers, displaying customer reviews, and ensuring quality through provider verification processes. The app is available on both iOS and Android, and according to Play Store data, it has already been downloaded over 5,000 times.

Currently, the startup primarily operates in Johannesburg and Cape Town. GoodApp is planning its first international expansion with a pilot project in the United States by the end of the year. In a growing gig economy where digital habits are becoming increasingly integrated into daily life, GoodApp exemplifies a new wave of African innovation focused on economic inclusion and user experience.

By Adoni Conrad Quenum,

Editing by Feriol Bewa