Hypeo AI, a digital solution developed by Moroccan startup Phoenix AI, uses artificial intelligence to help companies connect with real and virtual influencers. The Casablanca-based startup was founded in 2024 by Meriam Bessa, Oussama Sekkat, and Salah Eddine Mimouni.

"Our region has no shortage of talent. What was missing was an intelligent infrastructure," Meriam Bessa said. "We are developing tools that allow brands and creators to meet more quickly, match better, and work smarter through the power of AI."

Hypeo AI streamlines the creation, management, and tracking of online marketing campaigns. Brands can automatically identify influencers who are a perfect match for their image, get tailored price recommendations, generate personalized briefs and scripts, and monitor campaign performance in real time. This automation eliminates fragmented practices, manual tracking, and back-and-forth communication between platforms.

The solution's goal is to make influencer marketing a fluid, digital, and optimized process, providing regional companies and creators with accessible tools adapted to local realities. Through its infrastructure, Hypeo AI facilitates faster, fairer, and more organized interactions. The startup also has its own virtual influencers, including Kenza Layli and her 200,000 followers.

Adoni Conrad Quenum