• Trenderz connects African brands with influencers and creators through a mobile app launched in 2023 by Koami Rummenigge Aziabou and Kim Tran.

• The platform uses a pay-for-performance model that tracks reservations via personalised links or codes, allowing creators to earn commissions.

• Trenderz operates in Côte d’Ivoire, Benin, Senegal and Cameroon and targets micro-influencers to democratise digital marketing.

Ivorian start-up Trenderz aims to establish itself as a key enabler of influence marketing on the continent as demand rises for local digital-engagement tools.

The company developed a mobile solution that connects brands, restaurants, hotels and leisure venues with influencers and content creators. Its goal is to boost business visibility while enabling creators to monetise their audiences. Founders Koami Rummenigge Aziabou and Kim Tran launched the platform in 2023.

The solution runs through a mobile app available on iOS and Android. According to Play Store data, the app has already recorded over 1,000 downloads. Businesses can create establishment pages, publish offers or services and receive applications from creators interested in promoting them.

Trenderz tracks reservations generated through personalised links or booking codes shared by influencers. Establishments pay only when performance is delivered, with no fixed fees.

The start-up does not require large follower counts from creators and welcomes micro-influencers. Registration is free. Each collaboration gives creators access to an experience — such as a night stay, a meal or an activity — and a commission on reservations produced.

Trenderz currently operates in Côte d’Ivoire, Benin, Senegal and Cameroon. It markets itself as an accessible digital-marketing tool that helps African businesses reach local audiences through authentic, market-relevant content.

With Africa’s young and increasingly connected population, the company positions itself as a bridge between brands and consumers through creative content and measurable performance.

This article was initially published in French by Adoni Conrad Quenum

Adapted in English by Ange Jason Quenum