• Kenyan entrepreneur Charles Thuo founded Apexloads to digitize freight logistics

• The platform matches cargo owners with transporters in minutes, not hours

• Apexloads offers real-time tracking, payments, and logistics management tools

Charles Thuo, a Kenyan entrepreneur, is transforming logistics in Africa through his tech company, Apexloads. Founded in 2019, Apexloads focuses on freight transport and logistics solutions tailored to the African market.

The platform helps manage cargo flows, cut costs, improve shipment visibility, process payments, and ensure compliance and traceability. Apexloads connects cargo owners, brokers, transporters, and freight forwarders through a secure digital interface designed to streamline logistics operations.

“Apexloads creates a controlled environment where brokers can quickly find transporters, reducing the time to match trucks with cargo from several hours to just a few minutes,” Thuo said in 2024.

The platform functions as a freight dashboard, transport management system, CRM, real-time tracking tool, and factoring service. Cargo owners post loads, transporters share truck availability, and an algorithm links them instantly with geo-matching, significantly speeding up the process.

In addition to leading Apexloads, Charles Thuo is a managing partner at Marcus Solutions, a U.S.-based IT services provider. He earned a degree in engineering technology from Oklahoma State University in 2013 and a bachelor’s degree in aerospace, aeronautical, and astronautical engineering from the University of Oklahoma in 2016.

Thuo began his career in 2010 at Great Plains Coca-Cola in the U.S. as a route settlement specialist. In 2013, he joined the U.S. Army as a quartermaster and chemical equipment repair technician. In 2016, he became a structural analysis engineer at Cessna Aircraft Company and, in 2017, a payload design engineer at Boeing. He also served as a combat engineer in the Oklahoma National Guard from 2016 to 2024.