Kenyan entrepreneur Serah Mwikali Katusya is helping African businesses scale their digital presence through Belva Digital, a technology marketing agency she founded in 2013.

The firm provides end-to-end services in content marketing, SEO, UX/UI design, app development, digital advertising and organizational transformation. Its team combines data, strategy, media and tech expertise to support clients ranging from startups to large corporations.

Belva Digital has rolled out AXIS, an integrated platform that centralizes customer engagement across Facebook, WhatsApp, SMS and Instagram, and launched GrowthLab, a subsidiary focused on digital transformation and performance optimization.

Beyond Belva Digital, Katusya has founded or co-founded several ventures. In 2023 she launched WildMango, a branding and organizational development company, and ChangeKraft, a consultancy for institutions. In 2024, she co-created Muse Money Africa, a digital finance platform.

Her career began in 2004 as brand manager at Sarova Hotels in Kenya. She later worked as media director at WPP-Scangroup (2012–2013), and from 2016 to 2021 served as managing director for Sub-Saharan Africa at EssenceMediacom, a global marketing agency.

Katusya holds an advanced diploma in mass communication from the Kenya Institute of Mass Communication (2004) and a master’s degree in strategy, organizational management, leadership and social entrepreneurship from Hult International Business School (2024).

Recognized for her leadership, she was named among Kenya’s most influential women in marketing in 2022 and won the award for Best CEO in MarTech in 2024.

Her trajectory highlights how local initiatives in marketing technology are driving Africa’s digital growth and supporting businesses adapting to a rapidly changing marketplace.

This article was initially published in French by Melchior Koba 

Adapted in English by Ange Jason Quenum