By combining technology and sustainability, he’s transforming the African travel landscape. His approach ensures a better experience for travelers while delivering meaningful benefits to local communities.

Ryan Apreala is a Rwandan computer scientist specializing in artificial intelligence. He is the founder, chief executive, and creative director of Outside Hospitality, a technology startup operating in the tourism sector.

Founded in 2022, Outside Hospitality advocates a form of tourism grounded in respect for people, cultures, and the environment across Africa. The company seeks to present a more authentic image of the continent by moving away from stereotypes and focusing on meaningful experiences that benefit both travelers and local communities.

The startup is developing a digital platform that connects travelers with distinctive experiences while supporting hospitality businesses through creative services. These services include brand strategy, storytelling, and digital marketing, with a strong emphasis on sustainability.

“Sustainability is embedded across all our activities, from the experiences we offer to the businesses we support. Looking ahead, we plan to introduce a sustainable financing mechanism that rewards environmentally responsible companies and funds innovation in sustainable travel,” Apreala said.

Apreala graduated from the African Leadership University in Rwanda, where he earned a bachelor’s degree in software engineering and artificial intelligence in July 2025. He began his career in 2020 as a research assistant at the Boston University School of Technology in the United States. In 2023, he worked as a business development analyst.

Melchior Koba