Amid growing pressure for companies to balance performance and responsibility, she offers a technological approach to transform business practices and create tangible environmental impact.

Souha Bejaoui, a Tunisian engineer and entrepreneur, has won the top prize at the POESAM Tunisia 2025 (Orange Social Entrepreneur Prize in Africa and the Middle East). Bejaoui is the co-founder and CEO of ProVerdy, a startup specializing in climatetech.

Founded in 2024, ProVerdy develops technology solutions that enable companies to measure, manage, and reduce their environmental impact. Its platform provides precise tracking of carbon footprints and offers tailored recommendations to curb greenhouse gas emissions.

ProVerdy utilizes advanced artificial intelligence to simplify carbon accounting and deliver actionable data, helping businesses cut emissions and optimize costs. The platform also streamlines compliance with environmental regulations and simplifies reporting, allowing organizations to monitor their ecological transition progress.

The startup aims to "become the reference platform for measuring and managing the overall environmental impact of companies, while helping them mitigate and adapt to the effects of climate change."

Bejaoui holds a degree in scientific economics and management, earned in 2016 from the Polytechnic Institute of Tunisia. Following graduation, she joined LOGIDAS, a Tunisian industrial digitization firm, as a technical-functional consultant. In 2019, she moved to the French company Vneuron Risk & Compliance, where she served successively as a senior project manager and head of the quality and assurance department in Tunisia.

Melchior Koba