Tourism, like almost every sector, is undergoing a major digital transformation in Africa. To successfully implement that transformation, some countries are teaming up with tech giants to support their strategies. 

Patricia de Lille (photo, right), South Africa's Minister of Tourism, and Alistair Mokoena (photo, left), Country Manager of Google South Africa signed an agreement in Cape Town on Monday, November 13. The aim is to promote South Africa as the choice tourist destination and provide training and support in the sector. 

"In an era of digital transformation, collaboration between technology giants and government entities has the potential to reshape industries and enhance public services. [...] This visionary partnership between Google and the Ministry of Tourism, focusing on non-monetary exchanges to leverage each parties’ strengths for mutual benefits," said Patricia de Lille.

This partnership is part of the Ministry's mission to improve the attractiveness of the sector, harness its technological power, and increase the number of tourist arrivals in the country to support economic growth and job creation. Google, the world's largest search engine, has several tools at its disposal, such as Google Arts & Culture, with which the Mountain View firm can highlight the country's tourist destinations, encouraging Internet users to develop a greater interest in South Africa. Startups operating in the sector can be supported by Google programs such as the Start-up Accelerator and the Black Founders Fund.

"As a company that prides itself in organizing the world’s information and making it universally accessible and useful, we look forward to rolling out various programs in conjunction with the department, to fast-track digital transformation in the sector, helping with digital skills and showcasing South African tourism through our Google Arts & Culture platform," said Alistair Mokoena.

Adoni Conrad Quenum