Launched in 2024 by Nigerian startup New Generation Tech Ventures, 9jawap is positioning itself as a homegrown alternative to global social networks.

9jawap is a digital platform developed by Nigerian startup New Generation Tech Ventures to offer a locally-tailored alternative to mainstream social networks. Founded in 2024 by Ezekiel Adewunmi, the platform gives users a space to post content, engage with others, sell products, and monetize their presence, all from their mobile devices.

Available on iOS and Android, 9jawap takes a mobile-first approach with tools for creating diverse content types including posts, photos, videos, and blogs. Users can also create groups and events, while earning through tipping and subscription systems that let them monetize their publications directly.

The platform differentiates itself from global competitors by removing what it sees as opaque algorithms and monetization barriers that often restrict creators. It includes an integrated marketplace where users can sell goods or services directly to their community without leaving the platform.

"We identified a gap in locally relevant social platforms that reflect African user behaviour and incentives. Global social networks prioritise ads and subscriptions, while many African users value practical, immediate utility. Competitors include mainstream social platforms and local community apps, but most do not directly incentivise participation in a way that fits local realities," Ezekiel Adewunmi told Disrupt Africa. 

To support creators, 9jawap offers "Leader" membership plans with progressive benefits, from increased visibility to expanded sales and branding tools. These features help users build a professional presence while remaining optimized for low-data networks, addressing a critical need in African markets where connectivity can be limited.

Adoni Conrad Quenum