The solution aims to make life easier for the population.

Breadfast is a digital solution developed by an Egyptian startup. It allows users to shop for food products. Since its launch in 2017, the solution has attracted US$29 million in funding for its expansion.

"We started out baking and delivering fresh bread, and today we are able to give Egyptians access to thousands of items of their basic supermarket supplies at the click of a button. Our mission is to change how people consume their daily essentials in Africa and the Middle East and, through our dynamic technology and deep understanding of the end-to-end supply chain process in the region, we are growing a simple idea into a product we believe can benefit millions of people across the MENA and Sub-Saharan regions," said Mostafa Amin, co-founder, and CEO of Breadfast.

The solution has a mobile app for Android and iOS devices. Using the app, users can sign up and start ordering the various products offered by the ecommerce solution. Currently, the startup delivers orders within an hour but, it is implementing strategies to bring delivery time to 20 minutes. One of those strategies is the extension of its store network.

In Egypt, Breadfast is really popular. Its Android app has been downloaded more than 1 million times on PlayStore and attracted over 20,000 (mostly positive) reviews.  In 2019, it joined the Summer 2019 cohort of the American startup accelerator Y Combinator. After the program, the startup attracted more investors to improve its technology and establish itself in its home market.

Adoni Conrad Quenum