• Ghana launched a 26-member national steering committee for e-commerce on Sept. 24.
• The body will align digital trade with national goals and global best practices.
• Ghana’s e-commerce market is projected to grow from $1.65 bln in 2025 to $2.64 bln by 2030.

Ghana’s Ministry of Trade, Agribusiness and Industry has launched a national steering committee on e-commerce. The 26-member body, unveiled on September 24, is tasked with driving coordination and providing strategic guidance to build a dynamic, inclusive, and competitive digital ecosystem.

Deputy Trade Minister Sampson Ahi said the committee will serve as an interministerial platform to harmonize e-commerce development with national objectives and international best practices. He stressed that with effective systems, online commerce could transform lives by opening international markets to rural artisans in Ghana.

The initiative follows the recent approval of Ghana’s first national e-commerce strategy, developed in partnership with the United Nations Conference on Trade and Development (UNCTAD). The government aims to leverage digital tools as a driver of growth and economic inclusion.

According to Statista, Ghana’s e-commerce market is expected to reach $1.65 billion in 2025 and $2.64 billion by 2030. Growth is fueled by a young population and rapid internet penetration, though challenges remain, including payment security, cross-border trade, consumer trust, and last-mile logistics.

The steering committee will play a key role in coordinating stakeholders, advancing innovative solutions to address these barriers, and strengthening Ghana’s position as one of West Africa’s most competitive e-commerce markets.