- Kenya pledges support for digital creators via Meta, Google deals
- Part of "Digital Super Highway" to expand tech infrastructure
- Africa’s creator economy valued at $5.1B, rising to $30B by 2032
The Kenyan Ministry of Information, Communications, and the Digital Economy announced a new commitment on Monday, September 8, to support digital content creators. The initiative aims to help creators monetize their work through strategic partnerships with digital platforms like Meta and Google while expanding access to training and support programs for young talent.
The Ministry of Information, Communications and The Digital Economy is committed to supporting creators to monetize their content in a concerted effort to grow the Digital Economy. pic.twitter.com/aOKK4FNA5C
— Ministry of Info, Comms & The Digital Economy KE (@MoICTKenya) September 8, 2025
According to John Tanui, Principal Secretary for Digital Economy and ICT, the government is taking concrete actions to accelerate digital transformation. These include extending the fiber optic network, establishing digital hubs, installing public Wi-Fi hotspots, and implementing supportive policies. The goal is to create a secure and reliable environment that fosters business growth for content creators.
This decision is part of the "Digital Super Highway," a key pillar of the national digital strategy. The program intends to modernize the country's technological infrastructure and stimulate related sectors, such as content creation, which is seen as a key driver of economic diversification. The content creator economy in Africa is estimated at $5.1 billion in 2025 and could reach nearly $30 billion by 2032, according to the firm Coherent Market Insights.
By investing in its digital creators, Nairobi hopes to boost its digital economy and generate new income opportunities for its youth. However, this ambition must contend with persistent challenges, including account hacking, a tax burden deemed too heavy, demonetization, and a dependence on major foreign platforms.
Samira Njoya
