• Operator supports CAN 2025 with connectivity and digital platforms

• Fan-focused tools include real-time content and AI-powered assistance

• Connected fan zones planned across several African countries

Orange said on December 19 that it will deploy its digital and connectivity solutions in support of the Africa Cup of Nations (AFCON) TotalEnergies 2025, scheduled to take place in Morocco from December 21, 2025, to January 18, 2026. The telecoms group said the move aims to showcase the role of digital infrastructure in shaping the modern sports experience.

Yasser Shaker, chief executive officer of Orange Middle East and Africa, said the partnership with the Confederation of African Football (CAF) reflects the company’s commitment to African sport. He said football represents a shared passion across the continent and added that Orange intends to bring its digital vision to life through its Max it platform, offering an integrated experience around the tournament.

As part of the initiative, Orange will roll out several digital tools designed to improve access to information and fan engagement. These include a dedicated digital platform for supporters, offering real-time content such as match highlights, statistics, interviews, and key moments from games. The group will also introduce artificial intelligence-based tools, including a multilingual conversational assistant designed to provide instant responses to fan queries.

Beyond digital services, Orange plans to set up connected fan zones in several African countries. These spaces will feature large screens and connectivity solutions to allow supporters, including those in less well-served areas, to follow the tournament in shared and immersive settings. According to the group, this approach aligns with its broader strategy to expand access to digital services across its networks.

Through this deployment, Orange seeks to strengthen its presence in major continental events while highlighting the growing role of telecoms and digital platforms in sports consumption across Africa.

Adoni Conrad Quenum