• South African entrepreneur Kim Chulu Amina founded MindCiti to help users structure and present clear professional identities.
• The MindCiti Builder platform targets students, professionals, and organizations seeking to support skills development.
• The solution emphasizes soft skills and uses interactive and gamified tools to enhance learning and employability.

Kim Chulu Amina is a South African entrepreneur and designer. He is the founder of MindCiti, a startup that aims to help individuals build a clear, coherent, and controlled professional image. Through this digital solution, he addresses a central challenge in the professional world: the ability to present oneself clearly and in a structured manner when facing opportunities.

Founded in 2022, MindCiti developed an online platform that supports users in structuring their professional future. The platform brings together tools designed to improve self-awareness, highlight career paths, and prepare users for professional opportunities. The platform, branded MindCiti Builder, targets students, working professionals, and organizations that seek to support the skills development of their talent.

MindCiti Builder offers a dedicated environment for creating professional content such as résumés and portfolios. The platform guides users step by step in presenting their experiences, achievements, and skills in a structured and readable format. This approach aims to facilitate job applications and engagement with employers or institutions.

The platform places strong emphasis on human skills, commonly referred to as soft skills. These include communication, teamwork, problem-solving, and emotional intelligence. The platform relies on playful and engaging activities that stimulate reflection, critical thinking, and initiative. Mini-games and interactive experiences reinforce learning and encourage the adoption of lasting professional behaviors.

Alongside MindCiti, Kim Chulu Amina also founded Kimard Studio, a startup launched in 2012 that specializes in interactive digital solutions incorporating gamification. He also serves as chief technology officer at Ambani Africa, an educational platform designed for African primary school students that helps them learn and strengthen mastery of their mother tongue.

He has also initiated several other entrepreneurial projects, including the news platform Voonja, the online magazine Afrinterest, and the handcrafted bag brand EN Afrik. He earned a diploma in multimedia, graphic design, and visual communication in 2013 from Tshwane University of Technology in South Africa.

Between 2014 and 2023, Kim Chulu Amina worked as a freelance UX/UI designer. In parallel, from 2018 to 2024, he served as head of user experience at Gradesmatch, an education technology company specializing in career guidance, university preparation, and academic success support for African students.

This article was initially published in French by Melchior Koba

Adapted in English by Ange Jason Quenum