The Moroccan startup is aiming to bridge the gap between purchasing power, social responsibility, and logistical efficiency.

Savey, a digital solution developed by a Moroccan startup based in Marrakech, is tackling food waste at its source by targeting unsold items from supermarkets and the agri-food industry. The startup was founded in 2021 by Zakaria Ouahi and Malika Hnida.

"During my previous role as an auditor, I witnessed the disposal of hundreds of perfectly edible food products, a significant loss estimated at 2% of daily revenue. Yet, hundreds of thousands of Moroccan consumers could and want to benefit from these offers," Zakaria Ouahi told Moroccan weekly La Vie Eco in 2022.

Through its Software as a Service (SaaS) platform, accessible via the internet without installation, Savey enables agri-food companies, distributors, and local shops to list products nearing their expiration dates, overstocked items, or those with packaging defects. These products are then offered to consumers at discounted prices through a mobile application, transforming potential losses into business opportunities.

The company acts as an intermediary, ensuring product traceability and last-mile logistics while promoting awareness of responsible consumption. Simultaneously, the startup allocates a portion of its revenue to fund social initiatives, notably providing meals to vulnerable populations.

In 2024, Savey earned the distinguished international Orange Social Entrepreneur Prize for Africa and the Middle East (POESAM). The company has commenced its international expansion with a presence in Dijon, France, joining the Village by CA incubator and receiving support from Réseau Entreprendre Bourgogne.

Amidst efforts by agri-food giants to enhance their performance, Savey is positioning itself as a strategic partner, providing an innovative outlet for their surplus goods while addressing the increasing consumer demand for affordable products.

Adoni Conrad Quenum