Her goal is to digitize the cultural, creative, and sports sectors in Francophone Africa. Through her platform, she helps professionals in these fields showcase and monetize their expertise.

Laura Nouhova Kpegli (photo), a Franco-Togolese expert in communication, digital strategy, and artificial intelligence, is the co-founder and chief executive officer of artyBe, a platform designed for booking sports, urban, and cultural activities.

Launched in 2022 by Kpegli and Yawovi David Senyo, artyBe aims to unite the cultural, creative, sports, and digital sectors. The platform's mission is to monetize skills, fostering a more inclusive and accessible digital economy by creating new opportunities and encouraging collaboration across these interconnected fields.

Functioning akin to a social network, the platform connects users with nearby specialized coaches. Individuals can then develop personalized learning, training, or activity programs tailored to their schedules and budgets, all under the guidance of a professional.

Currently, Kpegli also holds the position of head of communication and press relations at the French Institute of Togo. Furthermore, she serves as an ambassador for the Nana Tech Entrepreneurs program of the Togo Digital Agency.

Her dedication to the digital sector has garnered recognition on multiple occasions. In 2021, her company was recognized as one of the top ten African artificial intelligence startups at the World Africa Startup Summit. In 2022, it was listed among the top five media/tools at the Togo Digital Awards. More recently, in January 2025, artyBe was named the best national startup by the West African Economic and Monetary Union (WAEMU).

By Melchior Koba

Editing by Sèna D. B. de Sodji