• Shoptreo connects African artisans and small brands to local and global buyers

• The mobile platform offers fashion, beauty, decor, and handmade accessories

• The startup raised undisclosed funding to expand its network and international reach

Shoptreo, a Nigerian startup, has launched a B2B e-commerce platform designed to connect artisans, creators, and small local brands to both national and international buyers. The company, founded in 2021 by Emmanuel Jacobs and George Uteh, operates from Aba in Nigeria and Dover in the United States.

“Shoptreo offers digital solutions that streamlines business and financial operations for SMEs in the informal B2B fashion market in Nigeria and West Africa,” the startup explained.

The service is currently available through a mobile application for Android users only. The platform provides an intuitive digital showcase for a wide range of African-made products, including traditional clothing, handmade accessories, beauty products, and home decor items.

In addition to its marketplace, Shoptreo offers sellers tools to manage inventory, track orders, and access training opportunities. The aim is to digitize the informal sector, which is often excluded from traditional distribution networks.

To accelerate its growth, Shoptreo announced this week that it has secured new funding, though the amount was not disclosed. The funds will help expand its artisan network, improve logistics, and boost its global presence, especially among the African diaspora.

At a time when Africa is working to promote its local products, Shoptreo positions itself as a strong alternative. With a model built on technology and social impact, the company reflects the rise of African-led solutions designed for local realities but geared toward global markets.