• Kidolé, founded in 2024 in Lomé, offers a web platform for managing and booking out-of-home (OOH) advertising in Africa.

• The platform integrates real-time analytics—such as occupancy rates, pricing trends, and site performance—to optimize ad investments.

• Kidolé aims to digitalize and automate Africa’s fragmented OOH advertising market to boost transparency and efficiency.

Togolese startup Kidolé seeks to become a continental leader in digital out-of-home (OOH) advertising management. The company, based in Lomé, was founded in 2024 by Edem Fiadjoe and Koami Rummenigge Aziabou with the ambition to modernize how outdoor media campaigns are planned and executed across Africa.

The web-based platform offers users a 24/7 interactive map listing available ad spaces—from billboards and posters to building façades. Users can filter options by city, media type, budget, or audience profile. Once selected, advertising spots can be booked and paid for directly online.

Kidolé distinguishes itself by integrating real-time analytics that track occupancy rates, pricing dynamics, and performance indicators. This data-driven approach allows advertisers, agencies, and media operators to optimize campaign spending and improve return on investment.

The platform provides a centralized dashboard where users can plan, track, and analyze campaigns in one place, reducing operational friction in a market still dominated by manual workflows.

Africa’s OOH sector faces long-standing challenges, including manual processes and limited performance measurement tools. Kidolé addresses these gaps by automating and centralizing media management.

By standardizing ad space management and improving inventory visibility, the startup fosters new synergies between physical and digital media. Future updates could include IoT-enabled signage, multi-channel campaign integration, and audience sensors to further enhance campaign insights.

However, maintaining data reliability and service quality while scaling its geographical coverage and inventory base will be among Kidolé’s key operational challenges.

This article was initially published in French by Adoni Conrad Quenum

Adapted in English by Ange Jason Quenum