• Twiva links brands, content creators, and consumers through a unified digital platform.

• The platform combines influencer marketing, e-commerce, and payment solutions.

• Twiva aims to formalize and scale Africa’s fast-growing social commerce ecosystem.

Twiva is a digital solution developed by a Kenyan start-up. The platform connects brands, content creators, and consumers, and it enables companies to distribute products through influencers active on social media. The Nairobi-based start-up was founded in 2020 by Peter Kironji.

The solution offers a mobile application available on iOS and Android, and it has recorded more than 100,000 downloads on the Google Play Store.

On both web and mobile platforms, creators select products, promote them to their communities, and generate revenue through commissions on sales. Twiva automates this process by integrating matchmaking features, performance tracking tools, and payment processing systems.

Beyond influencer marketing, Twiva operates within a broader social commerce model. The platform provides customizable digital storefronts that allow creators to sell directly to their audiences without managing inventory or logistics.

Moreover, the offering includes monetization tools, training programs, payment solutions, and technologies that connect brands with influencers. Twiva aims to structure a fragmented ecosystem by providing creators with more stable income streams and giving businesses direct access to targeted audiences.

Twiva addresses a key challenge in African markets by transforming influence into a tangible economic driver. As social media adoption grows and creators professionalize, platforms like Twiva contribute to formalizing a largely informal sector.

Over time, Twiva aims to play a structuring role in Africa’s digital economy by enabling new forms of digital entrepreneurship driven by content creators.

This article was initially published in French by Adoni Conrad Quenum

Adapted in English by Ange J.A de Berry Quenum