Ivorian tech entrepreneur and engineer Cedric Ceruya Oka Baidai is building digital solutions to make e-commerce easier and safer for users and businesses in Côte d’Ivoire and across West Africa.

Cedric Ceruya Oka Baidai leads Aynid, a startup he founded in 2024. The company develops integrated tools that support buying and selling online—addressing local market needs with customized digital services.

The startup has launched several core services. Aynid Search is a vertical search engine designed for e-commerce. It allows users to find specific products or services in seconds.

Next is Aynid Shop, a smart marketplace. It includes automated store management, marketing tools, a sales tracking dashboard, and an instant messaging system. Sellers can manage offers, track sales, and handle payments through one streamlined interface.

Aynid is expanding its portfolio. Soon, it will launch Aynid Pay, a payment gateway to handle collections and withdrawals. The company also plans to roll out Aynid Delivery, a logistics service that uses QR code tracking and affordable pricing.

Aynid showcased its platform at Viva Technology, a major startup and innovation event held on June 14–15.

Before launching Aynid, Cedric Ceruya Oka Baidai co-founded Fermentuse, a web development agency, in 2012. He served as technical director there until 2020.

Cedric Ceruya Oka Baidai holds a diploma in electronics from the Félix Houphouët-Boigny National Polytechnic Institute (2010) and a telecommunications engineering degree from HETEC in Abidjan (2013).

He became a software engineer in 2015 at Raven’s Digital Team. A year later, he joined VEONE as a programmer analyst. He now heads the company's research and innovation department.

This article was initially published in French by Melchior Koba

Edited in English by Ange Jason Quenum