• Yenza provides digital career guidance to students across hundreds of schools in South Africa.
• The platform integrates self-assessment, skills development, and access to education and job opportunities.
• Founder Jared Molko brings experience from Google across Africa, Europe, and the Middle East.

South African tech entrepreneur Jared Molko is leveraging digital tools to improve career guidance and help young people make informed professional choices.

Molko co-founded Yenza in 2019 and serves as chief executive officer of the platform, which aims to make high-quality career guidance and development services accessible to all students.

The company positions its solution as an alternative to traditional guidance systems, which often fail to provide personalized and data-driven support. Yenza offers an integrated digital solution that guides users through every stage of their career journey, from self-discovery to access to education and employment opportunities.

The platform collaborates with hundreds of leading schools across South Africa and brings together expertise in technology, career development, education, and psychology. For institutions, Yenza provides academic and post-secondary guidance tools, administrative dashboards to track student cohorts, and training and support programs for educators.

For students, the platform facilitates self-awareness, supports informed career decisions, encourages the development of essential skills, and expands access to study and job opportunities. Career counselors use structured processes, detailed reports, and personalized support to maximize insights generated by the platform’s analytics. Parents also benefit from improved visibility into their children’s profiles, along with tools to guide decision-making, save time, and avoid costly mistakes.

Jared Molko holds a bachelor’s degree in Business Administration from the Institute of Marketing Management in South Africa, obtained in 2005. He also earned a diploma in psychological analysis from the Pacifica Graduate Institute in 2017.

He joined Google South Africa in 2011 as a business analyst and held several strategic roles until 2017. He served as head of YouTube advertising solutions for Sub-Saharan Africa, head of YouTube mobile for Europe, the Middle East, and Africa (EMEA), and later as commercial lead for the Middle East and North Africa (MENA) region.

This article was initially published in French by Melchior Koba

Adapted in English by Ange J.A de Berry Quenum