• Ahmed Hormal founded Keema in 2020 to deliver custom AI applications and cloud infrastructure to organizations.
• Keema renewed its Qualiopi certification in 2025, underscoring the quality of its AI-focused training programs.
• Hormal concurrently serves as Head of Engineering at Yakeey while building a career across Capgemini, ING Direct France, Yomoni, SNCF Connect & Tech, Sonepar and BforBank.

Moroccan entrepreneur and computer scientist Ahmed Hormal is positioning his company Keema as a provider of practical and accessible artificial intelligence solutions for organizations seeking to accelerate their digital transformation.

Hormal founded Keema in 2020 to support organizations that want to fully leverage digital technologies and artificial intelligence. The company designs tailor-made applications and deploys stable cloud-based technical environments.

Keema builds infrastructure that supports business growth and ensures uninterrupted operations. The company provides performance-oriented tools that allow teams to rely on resilient systems in their day-to-day activities. Hormal’s strategy centers on creating solid digital foundations before layering advanced AI capabilities.

Keema integrates artificial intelligence directly into clients’ digital products and operational tools. The company also advises organizations that seek to understand how AI can transform their business models and internal processes.

Its training programs present a structured view of AI opportunities while highlighting the technology’s limitations and operational challenges in corporate environments. Keema provides specific training on intelligent assistants built on so-called “generative” AI systems.

The training targets software engineers, technical managers and professionals interested in emerging AI approaches. The programs teach participants how to design intelligent assistants that integrate into existing systems. Keema also offers a dedicated track focused on application quality.

In 2025, Keema renewed its Qualiopi certification for training activities, reinforcing the rigor and credibility of its educational processes.

Alongside his work at Keema, Hormal serves as Head of Engineering at Yakeey, a Moroccan digital real estate company. Previously, he co-founded Biilz in 2022, a digital receipt aggregation platform, and served as Chief Technology Officer until 2024.

Hormal holds a bachelor’s degree in mathematics and computer science from Hassan II University Mohammedia, obtained in 2011. He earned a master’s degree in computer engineering in 2013 from Blaise Pascal University (Clermont-II).

He began his professional career in France in 2013 as a software developer. He worked at Capgemini, at financial firms ING Direct France and Yomoni, and at technology company SNCF Connect & Tech. In 2019, he became Technical Manager at Muvraline. He then assumed a similar role in 2020 at Sonepar, a distributor of electrical equipment and solutions. Between 2023 and 2025, he served as Technical Manager at BforBank, a French online bank.

Melchior Koba