• Tanzanian fintech Laina Finance offers installment-based payment plans for consumers and businesses.
• The company provides financing for electronics, insurance premiums and short-term cash loans through flexible repayment schedules.
• Founder Tonny Missokia designed the platform to simplify credit access without requiring a traditional credit history.

Tanzanian entrepreneur Tonny Missokia has developed a financial platform designed to simplify access to credit for consumers and businesses.

Missokia co-founded Laina Finance and currently serves as its director. The company provides financial services that allow individuals and companies to complete purchases through installment payments.

Missokia built the platform to improve financial well-being in Tanzania and to make payment systems more flexible and accessible.

Missokia founded Laina Finance in 2018. The company positions itself as an alternative to traditional payment models. The platform offers flexible payment plans that allow customers to divide purchases into several installments.

The company targets a broad customer base across Tanzania. The platform serves public-sector employees, private-sector workers including SME staff, telecom subscribers and small entrepreneurs.

Laina Finance primarily finances the purchase of electronic devices through installment-based payments. The company also provides financing solutions that allow customers to pay insurance premiums through smaller and more manageable installments.

In addition, the company offers fast cash loans for telecom subscribers, civil servants and private-sector employees. The platform delivers all these services through flexible payment plans that customers can access online within a few clicks during the checkout process.

Customers can choose payment schedules based on their financial capacity. The platform allows users to select weekly, biweekly or monthly repayment options.

The application process operates entirely online through a simplified digital form. The system does not require a traditional credit history and delivers approval decisions almost instantly.

Missokia also co-founded Solocodes in 2022. The company develops technology solutions designed to improve efficiency within the financial sector.

Missokia earned a master’s degree in management and entrepreneurship in 2012 from the Häme University of Applied Sciences. Before launching his fintech ventures, Missokia built experience across several industries. He became chief executive officer of Anthony International in 2013. The company exports Battery Energy Drink from Finland to Tanzania. He later worked as head of sales and business development at Creditinfo Tanzania, a licensed credit reporting agency, between 2017 and 2020.

Melchior Koba