• Meriam Bessa co-founded Hypeo AI in 2024 to connect brands, agencies and content creators.
• The platform targets markets in the Middle East, North Africa and other international regions, and centralizes campaign tools in one system.
• The model integrates AI-driven campaign structuring, personalized scripts and performance tracking to accelerate influencer marketing operations.

Meriam Bessa is a Moroccan entrepreneur specializing in digital creation and artificial intelligence. She co-founded and leads Hypeo AI, an online platform that connects brands, agencies and content creators to organize faster and more structured influencer campaigns.

The company launched in 2024 and targets markets in the Middle East, North Africa and other international regions.

The platform aims to simplify collaboration by consolidating campaign tools into a single environment. It enables users to select profiles, prepare messages, manage campaign briefs and track performance within one system.

For brands and agencies, the platform promises to deliver structured campaigns within minutes. The system uses artificial intelligence to streamline workflow and reduce operational delays. For content creators, the platform provides customizable scripts and a marketplace for new collaboration opportunities.

Creators can manage multiple partnerships through a single interface, and they can coordinate campaigns without switching between separate tools.

In parallel with Hypeo AI, Meriam Bessa co-founded L’Atelier Digital, a digital and AI-focused agency launched in 2016.

She graduated from ISEG in 2008 and began her career in 2007 in the press department of Sony. She joined Unilever in 2011 as brand manager for Lipton and Alsa in the Maghreb region.

In the same year, she became marketing director at Geomedia. Between 2015 and 2017, she served as head of digital for North Africa and the Middle East at Avon, an international beauty brand focused on women.

This article was initially published in French by Melchior Koba

Adapted in English by Ange J.A de Berry Quenum