The low mobile internet penetration rate in Africa (only 28% in 2020 according to GSMA) is a huge obstacle to online learning. To tackle this issue and make learning content more accessible, the startup Kajou came up with an offline solution. The company is now in full expansion.
Kajou closed a €1 million round of financing last January 10, with the impact investment funds Phitrust, Colam Impact, and Hippolyte Capital. Business Angels, mostly from the Ashoka network, also took part in the round. The beneficiary plans to use the money to intensify its activity in Senegal and accelerate the development of its digital training content offer in West and Central Africa, particularly in Senegal, Côte d'Ivoire, Benin, Togo, and Cameroon.
The digital training content offered by Kajou is available on micro SD cards that can be inserted into a smartphone. The information is then accessed via the Kajou application. Users can browse up to 32 gigabytes (GB) of selected content in local languages. Multiple sectors, including health, the environment, agriculture, and entrepreneurship are covered. The app also allows users to share content with their friends, without using data.
Jérémy Lachal (pictured), the founder of Kajou, sees the digital solution as "a great tool to bring knowledge directly to your phone. It allows you to consult thousands of contents without using your Internet data. We are knowledge activists. Because where there is knowledge, there is hope.”
Kajou has been in operation for 18 months and already has more than 20,000 users. The startup is a response to the need for access to knowledge in Africa, where the mobile Internet penetration rate is still only 28%, according to "The Mobile Economy: Sub-Saharan Africa 2021" report by the Global System Operators' Association (GSMA).
Kajou wants to reach more than 3 million people in West Africa with its digital library. It sees this investment as a way to allow its users to get information, educate themselves, and develop their professional activity.
Muriel Edjo
