Morocco: Hsabati supports SMEs in their daily management tasks

By : Adoni Conrad Quenum

Date : mercredi, 07 juin 2023 11:36

Last updated : lundi, 12 juin 2023 13:57

After several incubation programs, including Plug and Play and 212 Founders, the Moroccan fintech is now growing rapidly and wants to invest in other African countries.

Hsabati is a fintech solution developed by a Moroccan start-up. Among other things, it enables the owners of very small, small, and medium-sized enterprises (VSMMEs) to track prospecting performance, stocks, invoicing, and finances. 

"I've managed several SMEs, I've done consulting and freelance work with SMEs, and they all had the same problem (we didn't have the right tools). Either they were easy to use but too simple and not at all extensible, or they were very complex tools and you had to have a developer on hand. So, after a few months, we had to go back to Excel,"  founder Saad Kemou told We Are Tech Africa while expanding on the reasons that prompted the creation of Hsabati.

The solution has a mobile application accessible on Android and iOS. Once registered, a user can access the various functionalities that facilitate day-to-day business management. Hsabati is a turn-key solution with functionalities like "CRM", which lets users manage and organize customers and their contacts with all the necessary information, as well as the history of interactions, and "Finance", which lets them keep track of cash flow.

What's more, users can use it without even installing any software and they also need no tech skills. Nevertheless, a premium subscription is required. Its basic package costs MAD149 ($14.62) monthly against MAD249 for the premium package. 

Currently, Hsabati operates in Morocco but, it plans to conquer international markets, starting from West Africa. "The simplest and most historic connections are Côte d'Ivoire and Senegal, and then we can expand to the other countries of the West African Economic and Monetary Union," Saad Kemmou said. 

Since its launch in 2019, the solution has attracted $600,000 in funding to support its growth.

Adoni Conrad Quenum


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