• Tunisian entrepreneur Sana Boubaker co-founded Slayton, an AI-powered omnichannel customer relationship management platform targeting African businesses and public institutions.

• Slayton centralises calls, emails, WhatsApp messages and social media interactions into a single interface to improve customer management efficiency.

• The platform uses artificial intelligence to automate repetitive tasks, generate suggested responses and route requests to appropriate departments.

Tunisian entrepreneur Sana Boubaker has positioned herself at the centre of that transition as co-founder and chief executive of Slayton, a start-up specialising in customer relationship management solutions.

Through its platform, the company provides an omnichannel solution tailored specifically to African businesses, government administrations and institutions.

Slayton launched the platform to modernise interaction management by centralising communication channels into a single interface. The system integrates phone calls, emails, WhatsApp messages and social media conversations.

The approach gives teams a 360-degree customer view through a complete interaction history, enabling smoother follow-up and reducing information loss. To improve operational performance, Slayton integrated artificial intelligence into its platform.

The technology automates repetitive tasks, generates suggested responses, summarises conversations and classifies requests before directing them to the appropriate departments. As a result, the platform aims to maximise team productivity while streamlining customer service operations.

Alongside her entrepreneurial activities, Sana Boubaker also works with French company Roundesk, which develops telecommunications and customer relationship management solutions. Roundesk recruited her in 2021 as customer relations manager. She subsequently rose through the company’s ranks to become chief operating officer.

Sana Boubaker built her career on a background in economics, finance and customer relations. She graduated from the Institut supérieur de gestion de Tunis in 2016 with a degree in economics and international finance.

Two years later, she earned a research master’s degree in banking, finance and strategy from the École supérieure de commerce de Tunis. She began her professional career in 2017 as a customer assistant at ISE Holdings, a financial services company. Between 2018 and 2021, she worked as a sales adviser for French insurance company Filiassur.

This article was initially published in French by Melchior Koba

Adapted in English by Ange J.A de Berry Quenum