The solution is the result of a partnership between unicorn startup Fawry and Softec Technologies. It connects merchants with a network of self-employed delivery personnel. 

Roaderz, an innovative digital solution created by the Egyptian unicorn Fawry, enables merchants to facilitate deliveries to their customers through a network of independent delivery drivers. The venture was established in 2022 as a collaborative effort between Fawry, Samer Gharaibeh (founder of the delivery startup Mylerz), Ammar Zawaideh (a corporate finance expert), and Softec Technologies.

“Our goal with Roaderz is to create a solution that can also have a broader social impact, by putting smaller businesses on a level playing field with larger competitors, providing couriers with flexible work and income opportunities, and reducing carbon emissions by decreasing the average kilometers traveled by a shipment before it reaches the end-user,” said Fawry’s CEO, Ashraf Sabry, in 2022.

The solution has a mobile app accessible on Android and iOS. Merchants can sign up to access the services offered after downloading the app. To order a delivery, they have to post a request and one of the available self-employed delivery agents will undertake the task. 

When the package is picked up, the merchant can see from the application an estimate of the delivery time and follow the package in real time until it reaches its destination. Payments are handled by Fawry.

Since its launch, Roaderz’s Android app has been downloaded more than a thousand times. The solution intends to cover all of the governorates in Egypt but, there is no international expansion plan for the time being. 

Adoni Conrad Quenum