With an approach rooted in simplicity and efficiency, he is driving the transformation of the insurance sector. By combining technological innovation with an inclusive strategy, his aim is to make these services more accessible to both individuals and businesses.

Mohab Aboueita (photo) is an Egyptian tech entrepreneur and co-founder of Amanleek, a start-up specializing in digital insurance. Launched in 2019 alongside Mohamed Mansour and Ihab Elsokary, the company aims to make insurance services simpler, more transparent, and more accessible for both individuals and businesses.

Amanleek offers users a digital platform that allows them to compare various offers and subscribe to the one that best meets their needs. By focusing on innovation and technology, the start-up seeks to modernize the customer experience and meet the demands of a rapidly evolving sector.

Since its launch, Amanleek has attracted over 300 companies that have used the platform to select their insurer. It now works with more than 18 partner insurance companies.

Holder of a bachelor’s degree in communication and media arts obtained in 2011 from the American University in Cairo, Mohab Aboueita began his professional career in 2010 as an accounting intern at J. Walter Thompson Worldwide, an international marketing agency. The following year, he joined Saatchi & Saatchi as an account executive.

In 2015, he joined the food group BRF as key account manager for wholesale. Between 2017 and 2019, he continued his career in the insurance sector at Deraya Insurance Brokerage, where he served as sales supervisor. This key experience led him to co-found Amanleek, with the ambition of revolutionizing access to insurance in Egypt.

By Melchior Koba,

Editing by Sèna D. B. de Sodji