• Sympl offers interest-free “buy now, pay later” services across a wide merchant network.
• The fintech allows customers to split payments without traditional banking procedures.
• Founder Mohamed El-Shabrawy El-Feky brings experience from Bank Audi, Mashreq Bank and EFG Hermes.

Mohamed El‑Shabrawy El‑Feky is positioning installment payments as a mainstream purchasing habit in Egypt through his fintech venture Sympl.

El-Shabrawy El-Feky co-founded Sympl and serves as chief executive officer. The startup offers a “buy now, pay later” (BNPL) solution that allows customers to split purchases into multiple installments without additional fees or interest.

Founded in 2021, Sympl targets both individual consumers and businesses. The company aims to simplify purchasing decisions and widen access to products and services without relying on traditional banking channels.

The platform operates through a staggered payment system. Customers divide the purchase amount into several installments. At checkout, customers select Sympl without submitting a formal credit application or providing extensive documentation.

Sympl spreads payments over a defined period with weekly, biweekly or monthly installments. The company states that it charges no interest, which means customers repay only the original purchase price without additional financial costs.

The platform provides a payment simulator that estimates installment plans based on the selected amount and duration. The simulator displays the number of payments and the frequency of deductions. The company notes that actual amounts may vary slightly, which indicates some adjustment margin around the projected figures.

El-Shabrawy El-Feky graduated from Cairo University in 2001 with a bachelor’s degree in urban planning and landscape design. He earned a master’s degree in marketing in 2006 from the Arab Academy for Science, Technology and Maritime Transport.

He began his career in 2002 at Fiat Professional as a marketing manager. He joined Bank Audi in 2007 and held roles including sales team leader, sales supervisor, assistant sales manager and product manager until 2013. He then moved to Mashreq Bank as product manager before returning to Bank Audi in 2015 as segment head director.

In 2017, he joined EFG Hermes as head of product development. He moved in 2018 to valU, where he served first as commercial director and later as chief executive officer before launching Sympl.

This article was initially published in French by Melchior Koba

Adapted in English by Ange J.A de Berry Quenum