A trained veterinarian, she shifts her career toward real estate with a digital solution aimed at transforming industry practices.

Souhila Merraouche, an Algerian entrepreneur and executive, is recognized for her commitment to the digital transformation of the real estate sector. She is the founder and CEO of Krello, a startup that develops innovative solutions to digitize and streamline property management.

Founded in 2022, Krello is a digital platform revolutionizing how individuals and professionals access the real estate market. Available on mobile and web, it connects buyers, sellers, renters, and real estate agents within a comprehensive, secure, and transparent ecosystem. The platform covers rentals, sales, property exchanges, and the promotion of real estate services.

The application allows property owners and agents to manage and publish their listings, while renters and buyers can search for properties based on specific criteria. An automatic matching algorithm links user needs with available listings, simplifying the search process and speeding up access to properties.

Krello includes a messaging service for user communication, an ad management module to enhance listing visibility, and dedicated customer support. The platform enables filtered searches by location, budget, property type, or duration, as well as online booking, service reviews, and public or private sharing of listings.

Souhila Merraouche earned a doctorate in veterinary medicine in 2009 from Hadj Lakhdar University of Batna. She also obtained a bachelor's degree in industrial and organizational psychology in 2023 from the University of Algiers 2. Her career began in 2009 at BCCM, a French manufacturer of crushers and grinders, where she worked as a marketing analyst in Algeria.

In 2010, she opened the Merraouche veterinary clinic, which she managed until 2018. Between 2016 and 2022, she served as a director in Algeria for Unicity International, a U.S.-based company specializing in nutritional products.

Written in French by Melchior Koba,

Translated and adapted into English by Mouka Mezonlin