From his early days as a freelance developer to his rise as a seasoned business leader, he has established himself as a key figure in Africa's technology sector. Through his technology platform, he helps e-commerce businesses centralize and streamline the management of their advertising operations.
Mohamed Fergany is an Egyptian entrepreneur and investor, best known as the co-founder and chief executive of Converted, a company specializing in digital marketing solutions for e-commerce businesses.
Founded in 2019, Converted was created with a simple goal: to make it easier for businesses to find, attract and retain customers online. The company has developed an integrated platform that brings together advertising, communication and marketing management tools in a single interface, helping businesses manage their digital operations more efficiently.
Converted's growth platform is aimed primarily at emerging markets, enabling companies to manage advertising campaigns, online ad payments and broader marketing activities from one centralized workspace. The aim is to reduce the complexity of operating across multiple digital platforms and provide businesses with a more streamlined approach to digital marketing.
At the heart of the platform is a unified view of customer and product data. By consolidating this information, businesses can better understand consumer behavior, identify purchasing patterns and develop more personalized marketing campaigns. The platform also provides audience segmentation tools that allow brands to tailor their messaging based on customer interests and habits.
Beyond data management, Converted enables users to run advertising campaigns across multiple digital platforms from a single dashboard. The company has also integrated artificial intelligence tools designed to improve marketing performance by analyzing campaign results, identifying relevant audiences and helping businesses optimize advertising spending.
Alongside his role at Converted, Fergany is an active investor in the start-up ecosystem. His portfolio includes Nawy, a real estate platform; Captain, a technology venture studio focused on commerce; and Kenzz, an e-commerce platform.
An engineer by training, Fergany began his professional career in 2009 as a freelance software developer. His entrepreneurial journey took shape in 2015 when he co-founded Youtta, a mobile and cloud services application where he served as product lead. The following year, he joined Speakol, a digital advertising platform, as deputy chief executive and head of product. The experience helped shape the company he would later co-found, Converted.
Melchior Koba
