Orange is leveraging the momentum of mobile payments to normalize digital gold trading. Given gold’s role as a hedge against inflation and currency volatility in Egypt, embedding it in mobile wallets could significantly expand retail participation in the gold market.
Orange Egypt has launched a platform for buying and selling gold via mobile wallets. The telecom company announced today, September 25. The platform was launched in partnership with mnGm, Egypt’s specialized online gold trading company.
“By introducing Egypt’s first digital gold trading platform, we are redefining mobile wallets,” said Ahmed El Abd, Chief Consumer Business Officer of Orange Egypt. “We want wallets to be full financial tools—letting customers save, invest, and diversify.”
Orange says customers can buy and sell gold via the My Orange app and Orange Cash Wallet, starting from as little as EGP 5. To drive adoption, Orange offers up to EGP 100 cashback on the first monthly gold purchase of EGP 500 or more, redeemable toward mobile bills, recharges, or bundles.
The user experience is fully digital—customers register once with their wallet PIN and national ID, pick the gold amount they want, confirm via SMS, and complete payment instantly through Orange Cash.
The move taps into a major shift in Egypt’s digital payments landscape. Mobile wallet transactions in Q2 2025 alone reached EGP 943.4 billion (USD 19.63 billion), rising 72% year-on-year, according to the National Telecom Regulatory Authority. Active e-wallet accounts in Egypt surged to 46.3 million, a 29% increase from the previous year.
This is a strategic expansion of Orange’s fintech presence. By embedding gold trading into its wallet ecosystem, Orange deepens customer engagement, strengthens loyalty, and unlocks new revenue channels beyond telecom services.
In a digital payments market projected to reach USD 184.31 billion by 2030, at a CAGR of 16.76% during the forecast period (2025-2030), per Research and Markets data, the timing could provide Orange with critical leverage over competitors.
Hikmatu Bilali
