Orange Collected 284,000 Used Phones in Africa and Middle East in 2024

By : The Redaction

Date : mercredi, 16 juillet 2025 09:55

  • Program recovered 43.5 tons of devices for repair, reuse, or recycling

  • 28.5% of Orange's annual phone sales in the region were collected

  • Initiative supports affordable access to tech and reduces e-waste footprint

In 2024, Orange Middle East and Africa ramped up its circular economy efforts by collecting 284,000 used mobile phones, equal to 28.5% of its annual phone sales in the region. The data comes from the company’s 2024 Corporate Social Responsibility (CSR) Report, which outlines its push to reduce environmental impact while improving digital access.

Titled "Cultivating Impact", the report highlights the achievements of Orange’s “Re” program, which collected 43.5 tons of electronic waste for refurbishment or recycling.

The initiative was active in five countries, Côte d’Ivoire, Cameroon, Burkina Faso, Egypt, and Jordan, and is built on four pillars: collection, repair, refurbishment, and recycling. In West Africa, Orange partners with Ateliers du Bocage, a French social enterprise that specializes in managing used electronics. In Egypt and Jordan, the process is fully managed through the "Re" program.

Phones in working condition are restored and sold at lower prices. In Egypt, more than 10% of devices sold by Orange in 2024 were refurbished units. The program also operates in Senegal and Morocco, where demand for affordable refurbished devices is rising fast. Irreparable phones are dismantled, and components are processed through certified recycling channels following environmental standards.

The circular model also applies to internet boxes. In 2024, Orange collected 172,000 boxes, of which 115,000 were refurbished. This helped avoid 2,800 tons of CO₂ emissions, which Orange says equals the emissions from 150 car trips around the African continent.

Orange has also launched public awareness campaigns and expanded its network of collection points — especially in Côte d’Ivoire, Egypt, and Jordan — to encourage more returns. The goal is twofold: to cut down on electronic waste and make digital devices more affordable in a region where access remains below the global average.

According to the GSMA, a basic smartphone costs about 18% of monthly income in low- and middle-income countries, rising to 39% for the poorest 40%, and up to 51% for the bottom 20%.

Through these efforts, Orange aims to establish itself as a leader in circular economy practices within the telecom industry, combining innovation, environmental responsibility, and digital inclusion. The “Re” program, part of its core CSR strategy, is expected to expand to more of Orange’s subsidiaries in Africa and the Middle East in the coming years.

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