• 340,000 used Tik Tak loans in 2024 to support business or urgent needs, Orange reports.

• Loans range from 5,000 to 1 million CFA francs, with AI-based eligibility via Orange’s Max It app.

• Main users: traders (35%), professionals and civil servants (22% each), farmers/fishers (9%).
  

340,000 individuals accessed Tik Tak loans in 2024, Orange informs in its 2024 Corporate Social Responsibility report. The document states the loans enabled clients to fund their businesses, expand facilities, or invest in equipment.

Tik Tak loans provide a simple and convenient financing option for Orange Money users, allowing quick access to funds. Orange Bank Africa supports these loans, but Orange partners with other banks in countries where Orange Bank Africa does not operate.

Users' borrowing capacity is determined through Orange’s Max It super app. The report explained that artificial intelligence and Orange Money data allow users to instantly know their borrowing capacity before applying.

The standard Tik Tak loan allows users to borrow between 5,000 CFA francs, about $9, and 50,000 CFA francs. Tik Tak Plus and Tik Tak Prestige subscribers can borrow up to 500,000 CFA francs and 1 million CFA francs, respectively. Traders make up 35% of the service's users. Individuals in specialized professions like healthcare, crafts, and services, along with civil servants and teachers, each account for 22%. Farmers and fishers represent the smallest group at 9%.

Beyond these figures, the Tik Tak service is becoming a tool for strengthening community economic resilience. For many users, this microcredit helps cover urgent expenses and boost productivity. Aubin, a trader in Côte d’Ivoire, stated that a 300,000 CFA franc Tik Tak loan allowed him to buy inventory and restart his business after a difficult period.

Adoni Conrad Quenum