In Africa, many people still lack access to traditional financial services. Palm, an Egyptian startup, aims to change this by redefining how citizens build and manage their savings through its web and mobile platforms.

Palm, a fintech solution from a young Egyptian startup, offers a smart mobile savings app. It helps users gradually build capital with flexibility and autonomy. Founded in Cairo in 2024 by Mazen El Kerdany and Ahmed Ashour, the startup announced a successful, undisclosed funding round in July 2025 to support its growth.

The fintech plans to expand its offerings by adding features such as group savings, loyalty rewards, and financial management educational tools. It specifically targets young professionals and individuals with irregular incomes, groups often overlooked by traditional banking services.

Peter Orth, co-founder of 4DX Ventures and an investor in Palm, said, "We believe Palm has the potential to transform financial well-being across the continent. By making saving easier, offering real returns, and unlocking significant discounts on major expenses, Palm helps users build sustainable wealth. This aligns with our mission to support ambitious teams fostering long-term prosperity in Africa, and we’re excited to partner with seasoned operators like Mazen and Ahmed to realize this vision."

Palm's mobile app allows any user, even those without a bank account, to save money simply, automatically, and securely. The app analyzes spending habits, suggests personalized saving strategies, and encourages users to reach short or medium-term financial goals.

Palm is part of a wider regional fintech trend focused on micro-savings and financial inclusion, as financial practices in the Arab world rapidly digitize.

Adoni Conrad Quenum