He focuses on access and cost issues in the digital sector. He closely monitors the realities of emerging markets and is committed to solutions tailored to local constraints.

Gour Lentell, a Zimbabwean entrepreneur based in Johannesburg, is the co-founder and CEO of Datafree Technologies, a company specializing in mobile data optimization.

Founded in 2008, Datafree Technologies aims to eliminate mobile data costs to expand digital access in emerging markets. Its model applies the toll-free number principle to mobile internet, allowing users to access websites, applications, and online content without using their data plans or airtime. The companies offering these online services cover the connection cost.

Datafree Technologies partners with mobile network operators by installing a system that identifies user traffic and bills client companies. It offers a cloud platform that allows businesses to manage their data free services by creating dedicated domains, setting quotas, monitoring usage, and generating analytical reports.

Lentell is also the founder and CEO of MoyaApp, a super-app offering data-free messaging and other content accessible without a data plan. MoyaApp has over 6.5 million monthly active users in South Africa and is developed by Datafree Technologies.

Before founding these ventures, Lentell co-founded Sabela Media in 1998, a real-time behavioral targeting ad server technology company, where he served as Executive Chairman until 2000. In 2001, he co-founded Decide Interactive Pty Ltd, serving as Executive Director until 2005.

Lentell graduated from Lancaster University in 1985 with a bachelor's degree in operational research. His professional career began in 1987 at PricewaterhouseCoopers (PwC) as a management consultant in London, England, and Sydney, Australia. Between 1992 and 1996, he worked at technology company Oracle in Australia as Industry Consulting Director.

Melchior Koba